has grown from three generations of a family dedicated to the distribution industry.
MidtownMarkets has grown from three generations of a family dedicated to the distribution industry.
It all started with a restaurant-shop called “The Farmers” in Alicante, Spain. Vicente Pascual,who was a farmer himself, opened this store in the mid 1950’s where he sold his products and other products supplied only by local farmers.
He realized the difficulty for farmers to sell their products to intermediaries, and so started his own store to provide a personal relationship between producer and buyer.
Juan Pascual -Vicente's oldest son- learned the profession from a young age by helping out his parents at the store.
After graduating from college, he decided to make his career in the supermarket industry, and today, after more than thirty years of experience, he is the chairman of a supermarket chain with more than 400 stores and 7,000 employees.
Now Jorge Pascual - Juan’s oldest son - after working in international business and earning his MBA from Babson College, has started MidtownMarkets with the aim of continuing the family tradition and expanding the boundaries to a new continent. He is dedicated to retaining the entrepreneurial spirit and personal attention of his grandfather’s tradition and combining it with the professionalism and modernization that his father, Juan, has contributed with this supermarkets.
MidtownMarkets is a family-owned business, and we are proud to make our customers and suppliers feel like part of the family.